{"id":34475,"date":"2022-09-23T10:35:30","date_gmt":"2022-09-23T13:35:30","guid":{"rendered":"https:\/\/jornalfatosenoticias.com.br\/?p=34475"},"modified":"2022-09-23T10:35:33","modified_gmt":"2022-09-23T13:35:33","slug":"outdoor-com-paineis-solares-gela-cerveja-de-bar","status":"publish","type":"post","link":"https:\/\/jornalfatosenoticias.com.br\/index.php\/2022\/09\/23\/outdoor-com-paineis-solares-gela-cerveja-de-bar\/","title":{"rendered":"Outdoor com pain\u00e9is solares gela cerveja de bar"},"content":{"rendered":"\n<p><span class=\"has-inline-color has-black-color\"><em>Projeto-piloto foi instalado no Brewteco, bar do Rio de Janeiro<\/em><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"100\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/banner_ferramentas-1024x100.jpg\" alt=\"\" class=\"wp-image-1258\" srcset=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/banner_ferramentas-1024x100.jpg 1024w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/banner_ferramentas-300x29.jpg 300w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/banner_ferramentas-768x75.jpg 768w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/banner_ferramentas.jpg 1227w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Aproveitando o movimento que o <a href=\"https:\/\/ciclovivo.com.br\/planeta\/desenvolvimento\/copos-de-plastico-do-rock-in-rio-serao-transformados-em-embalagens\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rock in Rio<\/a> levou para o Rio de Janeiro, a Heineken aproveitou a \u00e9poca do festival para lan\u00e7ar na cidade carioca uma a\u00e7\u00e3o relacionada \u00e0 sua meta de usar e promover o uso de energia renov\u00e1vel. A marca instalou um outdoor que gela a cerveja com energia solar em um tradicional boteco da G\u00e1vea, o Brewteco.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/nova-logo-zucchi-1024x110.jpeg\" alt=\"\" class=\"wp-image-33846\"\/><\/figure><\/div>\n\n\n\n<p>Criada pela ag\u00eancia Le Pub, do grupo Publicis, a a\u00e7\u00e3o refor\u00e7a, como um gesto simb\u00f3lico, a campanha da Heineken\u00ae, cujo objetivo \u00e9 chamar a aten\u00e7\u00e3o para a utiliza\u00e7\u00e3o de fontes renov\u00e1veis de energia. O projeto tamb\u00e9m visa destacar o Programa Heineken Energia Verde, destinado a <a href=\"https:\/\/ciclovivo.com.br\/planeta\/energia\/heineken-vai-facilitar-acesso-de-brasileiros-a-energia-limpa\/\" target=\"_blank\" rel=\"noreferrer noopener\">facilitar o acesso \u00e0 Energia Verde<\/a> para consumidores de todo o Pa\u00eds.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/07\/Logo-Grupo-SEI.jpg\" alt=\"\" class=\"wp-image-31973\" width=\"342\" height=\"179\" srcset=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/07\/Logo-Grupo-SEI.jpg 713w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/07\/Logo-Grupo-SEI-300x158.jpg 300w\" sizes=\"auto, (max-width: 342px) 100vw, 342px\" \/><\/figure><\/div>\n\n\n\n<p>\u201cEste outdoor est\u00e1 gelando sua Heineken. Cheers\u201d, diz o texto no painel. A iniciativa consolida a meta de sustentabilidade da marca, segundo a qual 50% dos pontos de venda de Heineken em 19 capitais ter\u00e3o energia renov\u00e1vel at\u00e9 2030.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:50%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"300\" data-id=\"34472\" data-link=\"https:\/\/jornalfatosenoticias.com.br\/index.php\/sa_slider\/1070\/casa-do-torresmo_portal\/\" data-url=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/casa-do-torresmo_portal.jpg\" data-width=\"300\" src=\"https:\/\/i0.wp.com\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/casa-do-torresmo_portal.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:50%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" alt=\"\" data-height=\"600\" data-id=\"33905\" data-link=\"https:\/\/jornalfatosenoticias.com.br\/index.php\/sa_slider\/1070\/logo-embacia\/\" data-url=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/logo-embacia.jpg\" data-width=\"600\" src=\"https:\/\/i1.wp.com\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/logo-embacia.jpg?ssl=1\" layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/09\/heineken-energia-verde-foto-SP-Lovers_2.jpg\" alt=\"\" class=\"wp-image-34476\" srcset=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/09\/heineken-energia-verde-foto-SP-Lovers_2.jpg 1000w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/09\/heineken-energia-verde-foto-SP-Lovers_2-300x225.jpg 300w, https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/09\/heineken-energia-verde-foto-SP-Lovers_2-768x576.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption><em><span class=\"has-inline-color has-black-color\">(Foto: SP Lovers)<\/span><\/em><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><span class=\"has-inline-color has-luminous-vivid-orange-color\">Aproveitamos a grande movimenta\u00e7\u00e3o no Rio de Janeiro nesses dias de festival para chamar a aten\u00e7\u00e3o para o nosso programa Heineken de Energia Verde. Os pain\u00e9is que gelam a cerveja trazem uma conex\u00e3o com o p\u00fablico de forma inovadora, convidando as pessoas para um di\u00e1logo importante de um jeito totalmente diferente\u201d, conta Eduardo Picarelli, diretor da Business Unit da marca da Heineken no Brasil.<\/span><\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2022\/08\/logo-locau-veiculos-1024x573.png\" alt=\"\" class=\"wp-image-33078\" width=\"314\" height=\"175\"\/><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, a a\u00e7\u00e3o comp\u00f5e tamb\u00e9m a plataforma de sustentabilidade e cultura da marca, a <a href=\"https:\/\/ciclovivo.com.br\/arq-urb\/urbanismo\/plataforma-da-heineken-reune-acoes-para-cidades-mais-verdes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Green Your City<\/a>, lan\u00e7ada em 2021 com compromissos em tr\u00eas pilares: cidades mais verdes, economia circular e consumo respons\u00e1vel. Com isso, a Heineken passa a olhar n\u00e3o apenas processos internos, mas tamb\u00e9m como expandir a mensagem para toda a cadeia, incluindo os consumidores, tendo a energia verde como agente de transforma\u00e7\u00e3o e mostrando que um futuro mais verde pode come\u00e7ar com pequenas a\u00e7\u00f5es, dentro de casa.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/jornalfatosenoticias.com.br\/wp-content\/uploads\/2020\/02\/Serra-Grande-1024x160.png\" alt=\"\" class=\"wp-image-7836\" width=\"459\" height=\"71\"\/><\/figure><\/div>\n\n\n\n<p><strong><em>Fonte: CicloVivo<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projeto-piloto foi instalado no Brewteco, bar do Rio de Janeiro Aproveitando o movimento que o Rock in Rio levou para o Rio de Janeiro, a Heineken aproveitou a \u00e9poca do festival para lan\u00e7ar na cidade carioca uma a\u00e7\u00e3o relacionada \u00e0 sua meta de usar e promover o uso de energia renov\u00e1vel. A marca instalou um [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":34478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[599,15892,16177,16178,600],"class_list":["post-34475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-energia-solar","tag-energia-verde","tag-heineken","tag-outdoor","tag-paineis-solares"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outdoor com pain\u00e9is solares gela cerveja de bar - Jornal Fatos e Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jornalfatosenoticias.com.br\/index.php\/2022\/09\/23\/outdoor-com-paineis-solares-gela-cerveja-de-bar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor com pain\u00e9is solares gela cerveja de bar - Jornal Fatos e Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"Projeto-piloto foi instalado no Brewteco, bar do Rio de Janeiro Aproveitando o movimento que o Rock in Rio levou para o Rio de Janeiro, a Heineken aproveitou a \u00e9poca do festival para lan\u00e7ar na cidade carioca uma a\u00e7\u00e3o relacionada \u00e0 sua meta de usar e promover o uso de energia renov\u00e1vel. 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